Privacy Policy

Introduction

At All Smiles Dental Practice, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the Data Protection Act 2018, the General Data Protection Regulation (GDPR), and professional guidelines. By using our services, you agree to the terms outlined in this policy.

Data Controller

The Data Controller for your personal information is Dr. Ashish Deved, who is also our Information Governance Lead.

You can contact us at:

How We Collect Personal Information

When you join our practice, we will ask you to provide certain personal information in order to deliver the best possible healthcare services. We may also collect personal information when you refer a patient, subscribe to our email list, or engage with us for any other reason.

Types of Data We Collect

We process the following categories of data:

  1. Personal Data:

    • For managing staff and self-employed team members.
    • For communication purposes (e.g., email, direct mail, text messages).
  2. Special Category Data:

    • Health records for providing healthcare services.
    • Criminal record checks for managing employees and contracted team members.

Use of CCTV

We have CCTV cameras installed in public areas (e.g., corridors, waiting areas, and staff rooms) for safety and security purposes. The CCTV does not record audio, and images are not stored for longer than necessary.

Sharing of Personal Data

We will not share your personal information with third parties unless:

  • We have a contract with the third party to process data on our behalf.
  • You have consented to us sharing your information, for example, if you are referred to another healthcare provider.
  • It is necessary for legal or regulatory compliance.

Storage of Personal Data

Personal data is stored securely in England, either in digital or physical format. We ensure that appropriate technical and organizational measures are in place to protect your data from unauthorized access, disclosure, alteration, or destruction.

Retention of Personal Data

We retain personal data for the following periods:

  • Patient health records: A minimum of eleven years, or longer in case of complex records to meet legal requirements.
  • Staff records: Retained for six years.
  • Other personal data: Retained for a minimum of two years after the last processing event.

Further details regarding retention periods can be found in our Record Retention Procedure, available upon request.

Legal Basis for Processing Personal Data

We process personal data and special category data based on the following lawful bases:

  1. Consent: Where you have given explicit consent, especially for marketing or communication.
  2. Contractual Necessity: To fulfill our contract with you or to take steps to enter into a contract.
  3. Legal Obligation: To comply with legal or regulatory requirements.
  4. Public Interest or Vital Interests: For providing healthcare services.

Your Rights

As a data subject, you have the following rights:

  1. Right to be Informed: You have the right to be informed about the data we hold about you and how we process it.
  2. Right of Access: You can request a copy of the personal data we hold about you.
  3. Right to Rectification: If your data is incorrect or incomplete, you have the right to request a correction.
  4. Right to Erasure: You can request the deletion of your personal data, subject to legal retention requirements (e.g., clinical records).
  5. Right to Restrict Processing: You can request the restriction of processing of your personal data.
  6. Right to Data Portability: You can request your data in a format that allows you to transfer it to another organization.
  7. Right to Object: You can object to the processing of your personal data in certain circumstances.

You can exercise any of these rights by contacting us at info@allsmilesdental.co.uk or by calling us at 0208 460 1065.

Privacy Impact Assessment

We conduct regular Privacy Impact Assessments to ensure compliance with data protection laws. A copy of our latest Privacy Impact Assessment can be requested by contacting us.

Security of Your Data

We take the security of your personal data seriously. Our Security Risk Assessment (M217M) and Information Governance Procedures outline the steps we take to safeguard your data.

Comments, Suggestions, and Complaints

If you have any concerns or complaints regarding how we handle your personal data, please contact Dr. Ashish Deved at info@allsmilesdental.co.uk or call us at 0208 460 1065. You can also visit the practice at 42 High Street, Bromley, BR1 1EA. We take all complaints seriously and will respond promptly.

If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner’s Office (ICO). You can contact the ICO at 0303 123 1113 or visit their website for more information.

Cookies Policy

What Are Cookies?

Cookies are small files that are stored on your device when you visit our website. They are widely used to enhance website functionality, improve user experience, and analyze site performance. For more information on cookies, please refer to Wikipedia.

How We Use Cookies

We use cookies for several purposes, including:

  • Essential Cookies: These are necessary for the website to function properly and cannot be turned off.
  • Performance Cookies: These allow us to collect anonymous data on how visitors use our site, helping us improve our services. For example, we use Google Analytics to track website traffic and user behavior.
  • Targeting Cookies: These are used by advertising partners to show you relevant ads across different websites.
  • Social Media Cookies: These are used to enable sharing content on social media platforms like Facebook, Instagram, and Twitter.

Managing Cookies

You can control cookies by adjusting your browser settings. However, disabling cookies may affect the functionality of some parts of the website. To learn more about managing cookies, visit your browser’s help section.

Types of Cookies We Use

  1. Session Cookies: These are temporary cookies that expire once you close your browser.
  2. Persistent Cookies: These cookies remain on your device for a specified period or until you delete them. They help us remember your preferences or analyze site usage over time.

How to Refuse Cookies

You can choose to disable cookies by modifying your browser settings. However, please be aware that disabling cookies may limit certain features of the website and affect your experience.


Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidelines. Any updates will be posted on our website, and you should check this page periodically for the latest version.

Signature: Dr. Ashish Deved
Updated: 26/02/2025